End-to-End Marketing Strategy for NXE’s Marketplace Launch

This project was created to position NXE as a trusted new e-commerce platform in the UAE, Sri Lanka, and India. My role was to design the full go-to-market plan, from audience research and brand messaging to content, multi-channel campaigns, and analytics.

"A strong launch doesn’t start with ads - it starts with a clear strategy. This project was about building the roadmap that could take NXE from idea to marketplace success."

Project Overview

NXE is a new e-commerce marketplace designed to connect vendors from the UAE, Sri Lanka, and India with local buyers. My role was to design a complete end-to-end digital marketing strategy for the marketplace launch.

The project demonstrates my ability to research markets, create positioning, plan content, and design a multi-channel roadmap that could guide NXE’s launch.

Project Objective

Build brand awareness ahead of launch.
Onboard vendors by showcasing the benefits of selling through NXE.
Attract buyers with trust-building campaigns and promotions.
Prepare analytics and measurement frameworks for campaign performance.

My 4-Step Campaign Approach

01
Market & Audience Research

Researched competitor marketplaces, identified target vendor and buyer personas, and mapped key opportunities for positioning NXE.

02
Brand Positioning & Content Planning

Developed brand messaging, designed website flows, and built a content calendar covering blogs, social media, and onboarding materials.

03
Multi-Channel Roadmap

Planned campaigns across SEO, PPC, social media, email, and influencer partnerships to balance vendor acquisition and buyer growth.

04
Tracking & Measurement

Created GA4 tracking plan, defined KPIs, and outlined dashboards to monitor vendor sign-ups, traffic, and buyer activity post-launch.

What I Did

1. Research & Insights

I started by analyzing the e-commerce landscape in the UAE, Sri Lanka, and India.

Reviewed competitor marketplaces and their positioning.
Defined vendor and buyer personas to understand needs and pain points.
Highlighted opportunities like lower commission rates, faster delivery, and local focus.

2. Brand Positioning & Messaging

I built the foundation for how NXE should be seen in the market.

Crafted core messaging around “Local Marketplace, Global Reach.”
Designed website flow for both vendors (easy onboarding) and buyers (trust + variety).
Outlined content themes: vendor success stories, buyer trust-building, and product variety.

3. Channel Strategy & Campaign Roadmap

I created a complete go-to-market plan with a balanced mix of organic and paid channels.

SEO: Researched high-intent keywords for product categories and vendor resources.
PPC: Planned Google Ads campaigns to capture buyer intent.
Social Media: Developed launch campaigns for Facebook, Instagram, and LinkedIn.
Email Journeys: Designed onboarding sequences for vendors and welcome flows for buyers.
Influencer Outreach: Recommended micro-influencer collaborations to build early credibility.

4. Measurement & Tracking Framework

I ensured the strategy included clear ways to measure success.

Defined KPIs for vendor sign-ups, product uploads, and buyer purchases.
Built a GA4 event tracking plan for marketplace interactions.
Outlined dashboards for ongoing monitoring and campaign optimization.

Conclusion

The end-to-end marketing strategy for NXE’s marketplace launch provided a clear roadmap to introduce the platform to vendors and buyers across the UAE, Sri Lanka, and India.

This experience highlights my ability to design comprehensive go-to-market strategies that balance awareness, acquisition, and measurement, giving startups like NXE a structured path to growth once launched.

Portfolio

Recent Projects

Here’s a look at the projects I’ve worked on, from boosting SEO performance and uncovering insights through marketing analytics to planning digital campaigns and creating content that connects.

SEO Revamp for MuniLogic website

Targeted Awareness Campaign for the ICORA

About Me

I’m a digital marketing specialist focused on SEO, analytics, and campaign strategy. I help brands grow through data-driven decisions and clear messaging.