About Me

Data-driven digital marketing specialist with expertise in SEO, analytics, campaigns, and content, helping brands grow through strategies that are both creative and measurable.

Hi there, I am

Pathujan Manivannan

I’m a digital marketing specialist passionate about turning data into growth. With hands-on experience in SEO, analytics, and campaign execution, I help businesses increase visibility, track performance, and make smarter decisions. By blending creativity with strategy and always backing it with measurable results, I ensure marketing efforts drive real business impact.

My Interests

SEO & Search Trends

Marketing Analytics

Content Creation

Campaign Management

Education & Experience

Career & Academic Journey

A look at my academic background and hands-on experience in digital marketing, SEO, and data analytics, combining learning with real-world execution.

Education

01. Postgraduate Diploma in Professional Marketing - CIM (UK)

Chartered Institute of Marketing, UK

2024 – 2025

02. BBA (Hons) in Marketing Management

University of Peradeniya

2019 – 2023

03. Diploma in Strategic Sales Management

KDC Academy of Management

2022

04. National Diploma in ICT Technician
(NVQ level 4)

Vocational Training Authority of Sri Lanka

2018

Experience

01. Digital Marketing Specialist

INVORG – Canada & USA

Leading SEO, analytics, and marketing strategies across teams and campaigns.

Feb 2024 – Present

02. Digital Marketing Executive

INVORG – Canada & USA

Managed SEO campaigns, dashboards, and content initiatives.

July 2023 – Jan 2024

03. Digital Marketing Coordinator

INVORG – Canada & USA

Focused on implementing SEO improvements, optimizing content, and supporting campaign execution.

Jan 2023 – June 2023

04. Digital Marketing Assistant

Apps Lanka Software Solutions – Sri Lanka

Assisted in SEO, PPC setup, and content creation while learning from senior marketers.

July 2022 – Dec 2022

Digital Marketing Skills & Tools

Professional skills that I have

I bring a mix of creativity and data analysis to every project. With hands-on experience in SEO, marketing analytics, content creation, and campaign strategy, I combine technical tools and marketing knowledge to drive measurable results.

SEO & SEM

Campaign Planning & Management

Marketing Tech (SQL & Python)

Google Analytics & Search Console

Performance Marketing (Meta & Google Ads)

HTML & CSS (SEO Support)

Marketing Analytics

Content Creation & Design

WordPress SEO & CMS

“I enjoy helping businesses get found online and grow through simple, smart marketing is what I do best.”

Client

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Project Clear

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Product Sales

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Reward

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About Me

I’m a digital marketing specialist focused on SEO, analytics, and campaign strategy. I help brands grow through data-driven decisions and clear messaging.