Targeted Awareness Campaign for the ICORA Platform

The Targeted Awareness Campaign for ICORA was designed to introduce this newcomer support platform to newcomer organization’s leaders across Canada. The goal was simple: make the right people aware of how ICORA helps agencies save time, improve reporting, and better serve their communities.

"When you speak directly to the right audience with the right message, awareness turns into action - that’s exactly what we achieved with ICORA."

Project Overview

ICORA is a digital transformation platform built to support newcomer and settlement organizations across Canada. While the product had strong features, from client intake and referrals to reporting and volunteer management, awareness among decision-makers in newcomer-serving agencies was low. My role was to design and execute a targeted awareness campaign that positioned ICORA as a trusted, modern solution for these organizations.

Project Objective

Increase visibility of ICORA among nonprofit leaders and settlement agencies.
Educate the market on the platform’s benefits, such as reducing manual work and streamlining client services.
Drive engagement through digital channels and encourage demo sign-ups.

My 4-Step Campaign Approach

01
Audience Research & Insights

Identified newcomer organizations’ leaders and decision-makers, mapped their pain points, and defined the most effective channels to reach them.

02
Messaging & Content Development

Created clear, benefit-driven messages and designed campaign assets including LinkedIn ads, email content, and a one-pager.

03
Campaign Execution

Launched targeted LinkedIn ads, coordinated email outreach, and partnered with industry associations to maximize reach.

04
Tracking & Outcomes

Monitored engagement, measured conversions, and achieved strong results including demo sign-ups and increased brand visibility.

What I Did

1. Campaign Planning & Management

I designed the campaign structure and roadmap, ensuring all activities aligned with ICORA’s brand and awareness goals.

Defined campaign objectives and KPIs.
Coordinated design, content, and digital execution into one cohesive flow.

2. Website Flow & Content Writing

I improved how users navigated ICORA’s website and created content that spoke directly to nonprofit leaders.

Designed landing page flow for clarity and conversions.
Wrote benefits-focused copy highlighting time savings, reporting, and community impact.

3. SEO Optimization

I optimized the platform’s online presence so the right people could discover ICORA organically.

Researched and mapped high-intent keywords for core pages.
Optimized on-page SEO, meta tags, and content structure.
Improved visibility by aligning content with sector-specific search terms.

4. Analytics & Performance Tracking

I set up systems to measure and refine campaign effectiveness.

Installed GA4 tracking and custom events for campaign pages.
Built reporting dashboards to monitor traffic, engagement, and conversions.
Used insights to fine-tune messaging and improve results over time.

Portfolio

Recent Projects

Here’s a look at the projects I’ve worked on, from boosting SEO performance and uncovering insights through marketing analytics to planning digital campaigns and creating content that connects.

SEO Revamp for MuniLogic's website

Rebranding Joyo Company

About Me

I’m a digital marketing specialist focused on SEO, analytics, and campaign strategy. I help brands grow through data-driven decisions and clear messaging.